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08-29-2007, 04:07 AM
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Ramadan's Jewish Willy Wonka
Something from the Guardian website 
Annie
The Ramadan countdown starts here ...
Who would have guessed that the man responsible for the latest craze among Muslim youngsters would be an Orthodox Jewish grandfather from Manchester?
Food scientist Neville Finlay is the brains behind Britain's most widely-distributed Ramadan calendar, a Muslim twist on the advent calendar. Some 80,000, made by his firm, Forest Tree Foods, are on sale at Asda stores across the UK ahead of the holy month starting in mid-September.
A halal chocolate nestles under each day's numbered flap, but before you eat it, you are meant to answer a question on the Koran or sharia law - such as "What is the morning prayer called?" and "Who was the last prophet?" Many of these were set by Finlay himself, after a Muslim designer working on the calendar gave him a crash course in Islam. "I've come up with something to help people celebrate Ramadan - this must be good for relations between communities," he says.
Finlay already has a reputation on the halal market. After a lifetime inventing kosher food lines - including a rabbinically approved "caviar" and countless sweets - seven years ago he was persuaded by a Muslim stranger in an airport waiting room to deploy his skills for the burgeoning halal market. Finlay resolved to invent a halal take on Haribo jelly sweets. To do this, he needed to come up with a suitable alternative to animal gelatine, an ingredient banned by Islamic law. He cracked it last November, and began marketing the sweets internationally. They sell 150,000 packets a month in the UK alone, and have earned him the nickname "the Willy Wonka of Manchester".
This coming year Finlay will replicate the Ramadan calendar by launching an advent calendar, and a similar chocolate-filled countdown for the run-up to Jewish festivals.
Nathan Jeffay: The Ramadan countdown starts here ... | Special reports | Guardian Unlimited
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08-29-2007, 04:42 AM
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Soccer freeko
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Re: Ramadan's Jewish Willy Wonka
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08-29-2007, 07:04 AM
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Re: Ramadan's Jewish Willy Wonka
sweet...but i don't think we have them here in states. anyone know?
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08-29-2007, 07:53 AM
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Re: Ramadan's Jewish Willy Wonka
Lol, that's pretty cool. This is called giving the customer what they want.
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08-29-2007, 08:43 AM
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mommies are the bestest
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Re: Ramadan's Jewish Willy Wonka
Smart business man. He's found a nitche market.
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08-29-2007, 08:53 AM
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designated cowgirl
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Re: Ramadan's Jewish Willy Wonka
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Originally Posted by ChotooMotoo
Smart business man. He's found a nitche market.
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smart indeed. |
09-07-2007, 01:55 PM
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Re: Ramadan's Jewish Willy Wonka
We Need More Muslim Business People....
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09-07-2007, 02:04 PM
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Re: Ramadan's Jewish Willy Wonka
Here in North America, one of the halal brands, Al-Safa, was once said to be owned by Jewish businessmen but I'm not too sure about that.
In any case it doesn't make a difference. Halal is halal whether owned by a Muslim, Jew or Christian.
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09-07-2007, 02:59 PM
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Re: Ramadan's Jewish Willy Wonka
Clever guy, we need more like him on both sides for better relations with jews in Manchester.
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09-08-2007, 11:02 AM
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Re: Ramadan's Jewish Willy Wonka
Lol, awesome. 
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09-10-2007, 10:56 AM
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Re: Ramadan's Jewish Willy Wonka
Nestle kill babies, i wouldn't touch any of their products.
They've constantly tried to persuade new mothers in Africa to use their milk powder instead of breast-feeding full well knowing that the water they mix it with will be contaminated. 15 babies died a year because of this and they were not punished at all.
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09-10-2007, 11:01 AM
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Re: Ramadan's Jewish Willy Wonka
Quote:
Originally Posted by Bluestar
Nestle kill babies
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Jews kill babies too, don't touch any of their products. |
09-10-2007, 11:13 AM
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Re: Ramadan's Jewish Willy Wonka
i don't, most of my shopping comes from small corner shops or markets.
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09-10-2007, 12:05 PM
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:: Maverick ::
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Re: Ramadan's Jewish Willy Wonka
Quote:
Originally Posted by Bluestar
Nestle kill babies, i wouldn't touch any of their products.
They've constantly tried to persuade new mothers in Africa to use their milk powder instead of breast-feeding full well knowing that the water they mix it with will be contaminated. 15 babies died a year because of this and they were not punished at all.
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Sorry, did Nestle kill those babies ... or the contaminated water?
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09-10-2007, 01:58 PM
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Re: Ramadan's Jewish Willy Wonka
Quote:
Originally Posted by IbnMardhiyah
Sorry, did Nestle kill those babies ... or the contaminated water?
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They advertised to make people believe that their powder mixed with the contaminated water was healthier than breast milk  You could say each person has an individual choice but if you knew how much advertising and "newspeak" could influence someone, you'd know it was unethical. |
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